DODGE CITY, Kan., January 1, 2021 – Dodge City Raceway Park (DCRP) has unveiled a new logo. The updated logo will boost momentum in 2021 as the track is under new management with Craig Dollansky Racing. “We are excited to unveil the logo for Dodge City Raceway Park, this mark represents the history of the city, in conjunction with a top- notch racing facility. Our team will work hard to market and elevate the profile of the track, this new logo design will work nicely with our future plans for DCRP.” said Craig Dollansky, Operator/Promoter DCRP.
The new logo design was created by branding firm, A|D Creative Group, the same firm that created the City and Dodge City Convention and Visitors logos. The goal of adopting the new logo was to create a brand representation that aligns DCRP’s audiences and target markets while embracing the local history.
According to City Manager Nick Hernandez, “As the facility enters its 21st year of operation, the new brand will build greater long-term identification and align with the excitement of promoting the facilityunder the leadership of Craig Dollansky Racing. The new brand will be reflected on signage as well as promotional items and will be gradually incorporated over time.”
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Dodge City Raceway Park is a “Why Not Dodge” Sales Tax Project. The purpose of the “Why Not Dodge” sales tax initiative is to increase access to quality of life amenities for area residents as well as enhance the tourism-based economy in Dodge City and Ford County. In 1997, “Why Not Dodge” funds were approved for several public projects, including the construction of the DCRP.
In 2000, the City and the County opened the state-of-the-art 3/8-mile racetrack. The track is in its 21styear of operation. DCRP provides weekly race events during the race season, along with special events throughout the year. Learn more at www.dodgecityraceway.com